price structures
There is a Chinese Proverb that says, “The cheap price is a short
cut to being cheated.” You always tend to get what you pay for.
Good, effective advertising is going to cost something; hard work produces
excellence. The resulting quality and effectiveness of the finished product
should bring a measure of return greater than that expended.
Our pricing is fairly simple, we have basic set rates for periodical
page designs (dependent upon number of colors and dimensions). We
charge a standard 15% Agency Commission on all ad placement and printed
materials. There is usually built into most periodicals the offer
of 15% additional discount to active agencies. So, this cost is not
typically prohibitive or counter to what rates the company would itself
receive.
When managing an ad campaign, we have an additional Agency Fee of 10%
of the total advertising budget. The Agency Fee is distributed evenly
over the life of the contract (typically a year). We of AdJourney use
this fee to cover the incidentals of advertising (postage, proof prints,
exchange rate fees, etc.), as well as pay for the behind-the-scenes-labors
of setting up contracts, managing the account, following up with periodicals
for editorial content, and doing various “busy” work on behalf
of the client.
When we work “per piece” rather than manage the account,
incidentals are billed back to the client. We do what we can to make
your budget work in the most effective way possible.
Our standard hourly rate is $75 per hour. There are not many agencies
where the principal designer comes for less than $150. We are of equal
and in some cases are superior in both quality and capability to our
counterparts. Our size and low overhead allow us the benefit and our
clients the luxury of top quality and capability at a less expensive
hourly rate.
When we come to understand the parameters of a given project, we can
produce a bid or proposal of what we think it would cost to complete.
A signed contract to begin will lock us in on the rate and negotiated
figures (active for 30 days from submission).
AdJourney works to put together an advertising campaign that best suits
the company and thier advertising budget. We have established and will
continue to build relationships with periodicals and businesses pertinent
to our client’s needs, and will forge opportunities to feature product
and brand messages through editorial features along with well placed advertising.
We will continue to work behind the scenes to create profitable advertising
and PR opportunities. We offer 100% of our potential to 100% of your business
communication needs.
Are we cheap? No. Not in any sense of the word whether speaking
of quality or price. But you can be assured we are trustworthy,
honest, and hard working. We strive to exceed expectations both
ours and yours. So another thing we offer our clients is peace of
mind. Make AdJourney work for you. . . because your advertising
journey is our AdJourney.
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