portfolio: print advertising
Print advertising is the most traditional and common form of advertising. Its placement is in any periodical (newspaper, magazine, trade journal, etc.). Advertising is communication. With print - your audience is well defined, your distribution is clearly laid out ... the challenge then is to shape the presentation to provide the best opportunity to grab attention and persuade. The goal is to deliver a consistent message while tweaking them to best address the needs and interest of specific target markets. The expression is "threading the needle."