portfolio: packaging
Packaging is the essence of communication - for in it, you are trying to maintain brand identity, grab attention, showcase a product in its best light, clearly seperate the product in its category line and features, provide store sales information (UPC and pricing), and make a sell. There is a lot riding on how effectively the package is presented and what it manages to deliver at the point-of-purchase. Shown above are a few samples packages. For a more in depth look, review the case studies for POLARMAX and MAX RIDE.