::: articles :::
360° Brand Management
The common element that runs through each customer interaction
is the brand image. How are you managing yours?

What is an AdJourney?
Advertising is communication. I did not say
speech, or talking, or any variant of visual or audible "noise".
Because Advertising is communication, it requires more thought than just
blabbing about one's existence or product line. It takes a planned interaction
with a defined audience. It requires a commitment, piggybacked onto the
shoulders of responsible action, guided by sensitive decisions, a plotted
course and purposeful intent.
Advertising is a journey. One that requires
a lot of thougthful preparation, and mindful consideration and awareness
as you move effectively through always "new" pathways and places
of interaction. Taking these variables into consideration as we help a
client progress . . . this is AdJourney. Brian and Rebekah Sykes are your
partners in this endeavor.
|