LAPATO id

Moving from Ohio to settle in Pinehurst with her husband, Susan Lapato wanted to move her business with her, but she needed to rename it, brand it, and advertise to gain a new repertoire of clients and contacts. We gave her the name LAPATO id (Lapato her last name, and id for interior design), a logo, and a "clean lines" ad campaign that gave her the quickest brand recognition we have ever seen. Placing her ads in the local Real Estate books gave LAPATO id their first jobs (and hers was the first interior design business to advertise there.) No accidents there.

Samples coming soon.

return to project showcase