CASE 4: BARRON Tile & Stone
Identity... Tile and stone tend to be considered hard, sharp, and unflexible. As I spoke with the husband-&-wife owners of then 7 Lakes Tile - James and Adrian - I came to see the warmth of tile and stone and how it reflects an individual's personality and interest.
As you can tell by the prior name, the business is situated in 7 Lakes. 7 Lakes is not a destination town, a tourist stop, or even a by-way. People in 7 Lakes either are residents or are coming from the west end of Moore County on their way to Pinehurst or Southern Pines. As we sat to discuss the business, one of the first things I recommended was name change. The owners chose BARRON.
If you do a search for tile companies - the one thing you would be quick to note - is that their logos are all boxy. Typically represented by a collection of tile or a trowel with the company name. I felt they needed something different - hence the logo above.
To view the collateral material done on behalf of Barron, click the items listed below in a PDF format. Depending on browser speed, they may take a little longer to load.