CASE 3: Little River
Resort Identity... I designed the logo for Little River - but the fun fact is how that came to be. The prior owners of Little River had bought the property with some great big plans to increase the perception and function of the course. The course had gone through 5 logo changes in fewer years, and the property was slumping without an identity (either in logo-form or personality). The property is beautiful, the history rich and it needed someone to find a way to marry the two.
I met with the owners, listened to their spill- and went away with a challenge. The day of my "reveal", I was told that 5 agencies had presented and been rejected - and they simply were not expecting much. I created an identity package, a series of ads - and tied it all to the history of the prior horse racing farm that had resided on the property. The men literally stood up, applauded me and gave each other high-fives. The original nay sayer turned to me and said, "Brian, I told you we were going to throw the ball to you to see what you could do with it. You knocked it out of the park. You knocked it!
By the way, I enjoy thoroughly what I do for a living. It shows up in my work. This is one instance of many, not a solo event. The secret is listening and creative problem solving. It is what we do at AdJourney.
Little River was recently acquired by a company from Portugal. AdJourney was hired to create some collateral material that reflected the highest standard, quality of play, and prestige from which this company (OCEANICO) brought to the table. We created a folder (for wedding packets), a translucent envelope (for shipping product information) and a resort overview. Large glossy pictures, clean easy read text, and lots of white - we created an elegant presentation that matched the perception of the new owners and the Little River resort.